039 | Founding a Drinks Brand: turning the Feudal system upside down | Part 1/2 with Julian Davies, Founder of Ostara Vermouth (London, UK)
Update: 2023-12-20
Description
In episode 039, I finally caught up with my old friend and colleague, Julian Davies. He started as a Sales guy for Stella Artois in the UK, then moved to SABMiller where he wrote the brand-building strategy, before taking a Senior Marketing role at Bombay Sapphire. He now consults start-ups and is the Founder of Ostara English vermouth. I hope you enjoy our chat.
Time Stamps
00:00 Introduction
00:56 Background
03:54 Communicating Bottom Up Philosophy
10:51 Brand Lifecycles
16:42 Difference Between Large and Small Drinks Companies
19:56 Role of The Brand Owner
26:58 Podcast and Brand Similarities
31:23 Why Start a Brand?
41:40 Outro
About The Host: Chris Maffeo
About The Guest: Julian Davies
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